01 Sep Why is cold emailing so scalable?
Of all the ways to get B2B sales leads there are really only a handful that are scalable. Referrals or speaking at conferences are great if you’re a small or midsize business, but if you have ambitions beyond that, you’re going to need to scale somehow.
SEO, for example, is definitely scalable if you have the time, money and content to build up your organic Google rankings. PPC can be scaled with dollars, once you know what’s working from a search term point of view. The problem is, neither of those will be especially good for getting leads with c-suite execs, because c-suites don’t spend a ton of time on Google looking for businesses to partner with.
Email, on the other hand, is where c-suite execs spend most of their time when they’re not in meetings or on the phone. You can check out our blog on the subject here.
Data on prospects for email campaigns is also virtually unlimited, which makes cold emailing a very scalable option for B2B executive lead generation.
It can also be done relatively cheaply. The only way to scale telemarketing, for example, is to employ more and more people to make those phone calls. With emails, it’s all automated and can be carried out at a much faster pace. You’d need a pretty big call centre to make 30,000 cold calls a day. With email, that’s not an issue.
In fact, at Linked Strategies, we have a proprietary email platform that can do just that. That’s especially powerful for lead generation, but also if you want to generate a number of event attendees in a short space of time.
It’s going to reduce the time we can find you PQLs. When you crack the code you can really ramp up. The only limit is on how many sales your sales team can handle. Increasing people’s capacity for PQLs is something we can help with. Emails can be sent at any time of day if your target’s in Australia for example.