21 Jul Benefits Of Integrated Lead Nurturing Strategies
The lead nurturing process is continuously evolving, so businesses must keep up or risk losing customers. Strategies come and go, and tactics that were effective a few years ago may sometimes fail when you try to implement them. It’s therefore essential to stay aware of industry trends and new developments. These allow us to know what works in current lead nurturing strategies and the best ways to use them to your advantage.
What are lead nurturing strategies?
Leads are prospective customers with a high potential to convert when marketed to correctly. You may develop the perfect buyer persona, craft and send highly personalized messaging but keep failing to win new customers. This “failure” is because, most of the time, leads aren’t ready to convert after initial contact.
With effective lead nurturing strategies, you significantly increase the likelihood of converting leads and turning them into loyal, repeat customers. Lead nurturing strategies are tactics used to help your buyer learn more about your business, build trust, and propel them forward in the customer journey.
Benefits of lead nurturing strategies
They’re cost-effective
Lead nurturing strategies are a cost-effective way to market your offer to potential clients. It can be automated and takes significantly fewer resources than traditional marketing methods.
Time-based
The time-based approach to lead nurturing increases conversion rates because messages are sent immediately after the lead interacts with your business. For example, sending a welcome email when a customer signs up for something like a newsletter or updates. This interaction helps to begin a relationship while your business is still fresh in their mind, leading to higher sales.
Automation
There are various tools you can use to automate your lead nurturing process as automation makes messaging customers seamless. Map out your customer journey and what messages should be sent at each point until they convert, sit back, and let the system handle everything. There’ll also be no need to hire extra hands to handle all communication with leads.
Lead generation
While lead nurturing focuses on sending personalized messages to specific targets, it can also work as lead generation. With a stellar lead nurturing strategy, you’ll find your campaigns also bring in new customers. It’s a well-known fact that people love sharing their experiences and interactions with businesses, especially on social media. Happy clients will typically share your content and refer your business to their networks leading to a wider reach.
Why you need lead nurturing emails
Lead nurturing emails are among the most effective ways to reach your potential customers with rich content. They’re also great for reengaging with leads already in your sales funnel. Your emails should serve to either entertain, educate, or solve your leads’ problems.
Emailing leads is often hailed for its ROI as you’ll use minimal resources with great returns. Lead nurturing emails should also be sent out regularly but not so much that they overwhelm prospective customers. One or two emails per week are usually enough to keep leads interested.
Employ lead nurturing strategies
Employing effective lead nurturing strategies can lead to a significant jump in your ROI. You can get results of as much as 45% growth according to MarketingSherpa. While it may take some time and require hard work across your sales and marketing teams, there’s no doubt that it works.
Contact us today if you’re interested in learning how to incorporate lead nurturing strategies into your marketing efforts. Our team has years of experience working with businesses to create customized customer experiences using proven nurturing techniques.