Wouldn't it be great if you didn't need to invest in lead generation or entertain unqualified leads to find out your target audience? Undoubtedly, that will help increase efficiency and engage only the potential customers. It would also save money, time, and other resources that...
As marketers, you may frequently come across two terms – sales lead and prospect. And most of you often confuse one with the other, but surprisingly sales lead and prospects are two different aspects of marketing and lead generation. Sales leads are the starting point of...
The most crucial part of lead generation is lead qualification. Companies and businesses run various marketing campaigns and develop lead nurturing strategies to get high quality leads. But not all leads make it to the decisive part of a sales funnel, meaning not all leads...
Lead generation is a crucial step in marketing that helps identify the target market or customers. It is a simple process that captures and stimulates the interest of their leads through market research, inquiry, or buying behavior. Companies or businesses spend months developing lead generation...
Lead generation is an essential aspect of marketing that helps companies or businesses find potential customers. They analyze people's demands through their buying behavior and demographical information to find a niche audience for their products or services. However, lead generation alone can’t help companies grow or...
There's that one time-testing period in every business or company when the growth or sales become stagnant. Irrespective of the sales number or customer engagement rate, the company can't move further. It can happen for different reasons, including less scope for capital expansion, high employee...
When you get the green light from a C-Level executive (‘exec’ for short), you might feel both excitement and nervousness. Executives with C-Level communication status may seem larger-than-life and unreachable. Depending on their title, they may be the face of the company, not to mention...
Lead generation, especially in the B2B space, is a constant challenge for executives such as yourself. You’re presented with a gamut of options from social media content marketing to attending conferences and thought leadership. At Linked Strategies, we have almost ten years of experience in generating...
Dr. Rachel MK Headley and Meg Manke are the founders of Rose Group International. They help organizations understand their teams through change by providing training, mentorship and personality analysis for both employees and leadership. “If you have a better work life, then you have a better...
Ted Miller is the founder of Training Mastery. He allows entrepreneurs to double the size of their companies in 12 months. He achieves this by helping small business owners improve their skills. Linked Strategies has been working with Miller for 7 years and in that time...
Andrew Cohen is the CEO and Managing Partner of Evoke, New York, a digital transformation company. They are experts in helping companies automate and enhance efficiency—effectively lowering time, money and resource use—through your existing technologies, coming like Seal Team 6 so to speak, and in...
Our tagline at Linked Strategies is - ‘a conscious business accelerator.’ It defines, in the shortest possible way, what we do. At the forefront of our mission is our conscious ethos. We help businesses that share that to accelerate their growth by bringing their message...
Content marketing is consistently seen as one of the sure-fire ways to get leads today. It’s certainly true in some settings, but not in all. Let’s say your target market is c-suite executives in the B2B space, for instance. The fact is, CEO and other...
Of all the ways to get B2B sales leads there are really only a handful that are scalable. Referrals or speaking at conferences are great if you’re a small or midsize business, but if you have ambitions beyond that, you’re going to need to scale...
One thing you should be looking at, as an executive, is marginal gains. They’re a lot like compound interest, the returns they offer in the short term may look small, but over the long term they can lead to exponential growth. Think about leads working their...
The world has changed in recent months. What we are living now is the new normal and businesses will have to adapt as a result, but the question is - how will they change? Clearly, there is a much greater need for conscious business practices than...
I often speak to executives who want to know about closing deals with senior executives and how it’s different from everyday sales calls with VPs and directors. A good rule of thumb is to try and avoid having a conversation with a cold prospect in...
Avatar Resources is one of our newest clients. They’re a leadership development firm, which Linked Strategies is helping to find B2B, executive leads in their exact target market. You can watch the video of our customer experience interview with founder and CEO Blaine Bartlett above. Avatar...
Theodore Roosevelt once said, “People don’t care how much you know until they know how much you care.“ This is as true for salespeople and for lead generation in the c-suite executive space. Often, there can be too much emphasis on closing deals right away...
In the B2B space, telemarketing can be practically impossible to master at the best of times. Check out our blog on the subject here. The problem, if you’re looking to close big deals, is getting through to an exec with the decision making authority you...