03 Nov Five Proven Tactics to Improve Brand Awareness and Attract High-Quality Lead
Having strong brand awareness is a major attraction for new prospects. A professional and well-composed brand speaks to your credibility. So how can you improve your brand to reach high-value clients? This article will cover the significance of brand awareness in securing high-quality leads, along with some of the best ways to boost brand positioning.
Why does brand awareness matter?
A brand is a feeling that a business evokes in customers—it’s what makes your business unique. Brand awareness means people recognize your logo and tagline, understand your business, and relate to your brand story. But it’s much more than that. It means your brand is at the top of their minds when they’re making purchase decisions.
Making a brand visible to your target audience is the first step in converting them to customers, so promoting a brand is essential for growth and revenue. Once you optimize the sales funnel, next comes brand loyalty. Satisfied customers promote your brand with word-of-mouth marketing and bring in new customers.
Tactics to elevate brand presence
Some of the starting points to creating brand awareness include building a recognizable brand, creating a unique and relatable brand story, offering promotion discounts, and running awareness ads. Brand awareness isn’t created overnight. It takes time and intentional tactics to establish it. And if you’re there in the space for some time and looking for smart tactics as the next step to boost your brand presence, we’ve put together some proven strategies that can help you further.
1. Tap influencer marketing
Influencer marketing has emerged as one of the most valuable and cost-effective channels for brands attempting to spread brand messaging and value proposition. In fact, its ROI is eleven times greater than banner ads. You collaborate with bloggers, content creators, and social media influencers to promote and recommend your brand and products to their audiences. With their authentic and genuine connections with their audience/subscribers, these brand ambassadors can bring high-intent leads to your brand.
2. Establish expertise and credibility in the niche
An important part of creating brand awareness is becoming a thought leader in your niche. The more authority you have, the more people will notice your brand and its unique offerings. They’ll forge a relationship of trust based on your credibility. Create thought leadership blogs, newsletters, and social media posts. Share your thoughts on what’s happening in the industry, that you recognize pain points, and how you provide value to customers.
3. Engage in social initiatives
Stand out from the competition by cultivating brand recognition via meaningful community contributions. Engage in sponsoring events, offering corporate donations, or facilitating employees’ participation in charity work. As a socially responsible company, you project a positive image to both future consumers and shareholders, which impacts your bottom line.
4. Participate in industry events
Trade shows, conferences, industry webinars, and other sponsored events are great platforms to promote your brand messaging and product’s value proposition. You meet key people in your industry who are your ideal prospects and forge a strong business bond. These influential people can also help you reach out to new audiences by sharing references. Above all, attending networking events will help you stay on top of trends and customer expectations.
Organize your own podcast and webinars or participate in industry-leading ones to voice your expert opinion on trending themes. This will help expose listeners and the audience to unique ideas and exclusive discussions, thereby creating a buzz and strengthening brand recognition.
5. Be more visible with SEO
Search Engine Optimization (SEO) is an essential digital marketing channel that helps establish a competitive position online and capture a new, high-intent audience. In fact, SEO generates approximately twenty times more traffic opportunities than pay-per-click (PPC).
It’s not just optimizing your content for frequently searched keywords. Remember, Google rewards good content and frowns on intentional keyword stuffing. So, a good first step in designing an SEO strategy is to look at your user intent: understanding who your ideal customers are, and how they search for your product. Your content should add value for the readers and satisfy their search query. Apart from producing quality content, aim to optimize your website by ensuring optimal page speed and mobile friendliness.
Once you lay a solid foundation to brand awareness with these proven tactics, reaching the prospects you most want to speak with and getting them to agree to meet can be a challenging task. Our data strategies, AI technology, and comprehensive campaign strategy can get you there faster and with guaranteed results. Contact us today and we’ll work with you to find, nurture, and set appointments with your most preferred high-value leads.