The 7 primary reasons B2B lead generation outbound marketing campaigns fail: (Urgent to read if considering outbound) Focused on short-term tactical deals only Obviously, you engage an outbound provider to win deals. But understand that typically only 3% of the market is looking for your services...
The future of B2B is about more channels, more convenience, and a more personalized customer experience. Your competitors are adopting new strategies to win new clients. It’s time for you to evolve with the competitive landscape. Here are a few tips to reinvent your B2B...
Prospecting to senior executives, vice presidents, and C-suite can help you avoid a lengthy sales cycle. These are the decision-makers who have a final sign-off on the deal. However, it can be hard to pique their interest and get the go-ahead since they have a laser...
Email outreach is a tried-and-true method of reaching B2B customers—93 percent of B2B marketers rely on email. Email marketing may already be part of your outreach strategy. If you feel you’re not running campaigns effectively, the blog will cover five tips to help boost your...
Generating a consistent flow of high-quality leads is necessary for sustainable sales growth. If you’re looking to optimize lead funnel, we’ve prepared a few tips to help you fill and maintain your sales pipeline with prospects that represent real revenue growth opportunities. 1. Strengthen outreach Strengthen your...
There's nothing like a new year to set your B2B business up for success by reorganizing and reinventing strategies. This is the time to review last year’s results, set new business goals, and optimize the sales funnel. If you had to scramble at the end...
C-suite executives are hard to access. It, therefore, becomes challenging to consistently fill your sales pipelines with prospects that represent real revenue growth opportunities. When you finally land a meeting, you get limited time to discuss the pitch. If you’re looking to sell a high-value...
Getting success with prospecting may get difficult when you repeat the same old techniques. Sixty-one percent of marketers have already marked lead gen as their biggest challenge. It’s time to give a unique spin to traditional strategies and opt for unconventional ways to ace the...
One of the most trusted ways to win new clients is through referrals and word-of-mouth marketing. Seventy-eight percent of B2B marketers say that referral programs generate good or excellent leads. If you’re looking to leverage referral marketing but worried about its effectiveness, this blog will...
One of the most difficult tasks for the sales team is getting new accounts and setting meetings. If you’re looking for new ways to increase your odds of landing initial meetings, we’ve got you covered. This blog will go over proven tips and tricks for...
Experts suggest cold calling is far from dead when it comes to B2B lead generation—fifty-seven percent of C-suite executives prefer to be contacted by phone. If you plan to include this approach in your sales arsenal but are confused about its effectiveness, we’ve got you...
Sales teams across industries are struggling to tap high-quality leads and sustain engagement. If you truly want to connect with high-intent leads and cultivate trusted executive relationships, it’s time to revamp old-style prospecting strategies, such as cold-calling and email campaigns. If you need to fill...
Having strong brand awareness is a major attraction for new prospects. A professional and well-composed brand speaks to your credibility. So how can you improve your brand to reach high-value clients? This article will cover the significance of brand awareness in securing high-quality leads, along...
At the end of the fourth quarter, many people take time off work and business goes on the back burner. You may lose track of leads while they’re busy with vacations or engaged in budget planning and meeting year-end targets. It, therefore, becomes important at...
Leads today are constantly bombarded with marketing messages. Any business that fails to interact with a prospect immediately they reach out to risks losing them to competitors. This risk also applies to contacting leads as they enter your sales funnel. Many companies also fail to establish...
Cold leads are a common frustration many businesses experience in B2B lead generation. It's a shared experience even with highly successful mega companies despite most businesses having incredible sales teams. Cold leads are so common, because, try hard as you may, some prospects simply don't...
The holidays can be challenging for building business relationships, especially when you're not in the retail business. Since most B2B businesses will wind down for the holiday season, it's essential to have a marketing strategy specifically designed for this period. Coming up with an effective way...
Building an efficient and healthy business relationship with your partners, clients, and colleagues is essential to a business's success. Many businesses may not understand how to build an effective strategy for business engagement as it can be complex, especially in highly collaborative environments. It's vital...
The terms C-suite or C-level executives are standard in the B2B landscape, especially concerning who to target when appointment setting. It can be challenging to approach these executives, so knowing who they are and the best ways to connect with them is essential. There's no...
B2B data is a significant driver of major business decisions. It allows businesses to take informed actions in everything from marketing strategies to where it's most profitable to invest or make purchases. Data is vital to B2B lead generation as it helps sales reps create...