‘Content marketing’ has become somewhat of a buzzword/phrase in the world of marketing these days. This inbound marketing practice is remarkably widespread. Just about every company is using some form of content marketing today. But why? And is it really effective? It is widely believed that ‘inbound marketing’ delivers...
Widely considered one of B2C’s most effective lead generation techniques, referral marketing might be on its way to becoming just as effective among enterprise companies. A lot has been written and said about the incredible success Uber, Airbnb, and other B2C brands have achieved through referral...
Every salesperson – and every company employing them – wants “the Glen Garry leads.” (If you haven’t seen the movie Glen Garry Glen Ross – you need to.) They are fresh leads from genuinely interested prospects with the purchasing authority to make a deal. In...