Mastering B2B appointment setting is crucial to succeeding at connecting and forming relationships with leads. These days, the sales process involves more than identifying leads and closing sales by any means. It consists of playing to the strengths of different sales team members and combining...
Referral marketing is an age-old marketing technique employed by many businesses. Referrals inspire trust and confidence in prospective customers and take little to no expense on the business's part, which means it has great ROI. Referrals can come from anywhere, customers, thought leaders in your...
Connecting with C-suite executives is a challenge many sales reps and marketers face today. It's a regular part of the sales process, especially when your business is just connecting with the C-suite’s firm. Therefore, learning how to activate relationships with these high-level executives should be a...
Account-based marketing (ABM) combines expertise and efforts of the sales and marketing departments to deliver personalized marketing experiences to high-quality leads. This marketing technique targets only the highest value and best-fit leads. That way, you don't waste time and resources marketing to prospects who may...
B2B lead generation is no easy task, and it's only becoming more challenging. Marketers are also on the lookout for new lead-generation marketing strategies. As technology evolves and new techniques are developed, lead generation becomes easier. Many strategies are available, but finding which will drive...
Even the most popular companies today still do a fair amount of marketing to keep up their sales numbers. Many new and traditional forms of marketing serve this purpose. Still, as marketing trends change and more contemporary techniques and regulations are developed, it's good to...
Going into a meeting with C-suite executives often leads to frayed nerves. Presenting your case as an internal staff or B2B salesperson needs to be done with data backed by research. You never know what direction the meeting will take, even if you've prepared a...
Fail to prepare for an executive meeting, and the conversation will end within five minutes if you’re lucky. Time is of the essence when speaking with C-suite executives. If you want to make the most of it, you’ll need a well-structured agenda and a well-prepared...
Over the past few years, with the rise of automated technology and the temptation to make software do everything, the human element of sales has faltered. But sales is a personal concept. That’s why relationship marketing is key to retaining existing leads and building lasting...
Lead prospecting C-suite executives require a unique strategy. There are specific tactics you need to lock in that will connect you with quality C-suite leads and nurture them through the sales funnel. If you haven’t had success selling to C-suite executives yet, you will now. Here’s...
Account-Based Marketing (ABM) has been successfully implemented as part of many B2B lead generation campaigns. What is it about ABM that works so well with B2B campaigns? This article will explore why ABM captures high-quality B2B leads best. ABM and B2B lead generation: a symbiotic relationship At...
When C-suite executives are bombarded with 100 emails per day, how can your business stand out and improve your lead nurturing strategies? Corporate gifting might be the answer. What impact does it have? Does it help with C-level communication? 4 Reasons to Add Corporate Gifting to...
B2B appointment setting services can help alleviate many pain points that sales and marketing teams are all too familiar with. However, some companies don’t realize these services exist. Some companies are trying to do everything on their own and they aren’t reaching the revenue and...
Connecting with C-suite executives in today's business environment takes much more than simple emailing. These individuals constantly receive marketing material and probably screen out more than half of them for various reasons. B2B sales reps must consider finding new ways to stand out and catch...
The lead nurturing process is continuously evolving, so businesses must keep up or risk losing customers. Strategies come and go, and tactics that were effective a few years ago may sometimes fail when you try to implement them. It's therefore essential to stay aware of...
Creating an opening for your business to build a relationship with another company requires engagement strategies that are often lengthy and complex. Going in with the goal of having a c-suite executive as your primary contact can be intimidating but not impossible. These are often...
B2B business strategies are often more complex and require tighter strategies. Account-based marketing is one of the ways B2B businesses can target their ideal customers and increase their chances of selling. In the past, businesses would broadly target potential customers, including leads that may have...
Building authentic business relationships can be crucial to your business's success. All businesses must interact with people, vendors, and other company leaders, so it's essential to know how to develop lasting connections. One of the first steps to establishing a relationship is appointment setting. Growing...
It's often tempting for businesses to relax when they've successfully identified their prospects and established contact with them. You've crafted the perfect email marketing strategy, so you're sure it's time to sit and let clients come pouring in. It’s not enough to get them to...
Prospecting is a key aspect of B2B lead generation where companies search for business opportunities. It involves contacting prospective clients, customers, buyers, or leads to convert them into customers. The prospecting process is an area of account-based marketing businesses cannot afford to overlook as it...