2B appointment setting phone call

Benefits of B2B Appointment Setting Services

B2B appointment setting services can help alleviate many pain points that sales and marketing teams are all too familiar with. However, some companies don’t realize these services exist. Some companies are trying to do everything on their own and they aren’t reaching the revenue and goals that they were expecting. This article will explain what B2B appointment setting services are and how they can provide a more efficient marketing strategy while your company makes more money.

What are B2B appointment setting services?

Business to Business (B2B) appointment setting services are companies that take on the repetitive and time-consuming tasks of lead generation and lead nurturing. Appointment setters are specifically trained on B2B lead generation and have the necessary tools to overcome objections and address pain points. 

Appointment setting services streamline the lead-generation process and fill your sales team’s pipeline with ready-to-buy leads. This means the lead-generation experts can focus on what they do best — freeing up time for your sales team to focus on what they do best.

Why use a B2B appointment setting service?

Your company is probably already doing all of this on its own, so why try a B2B appointment setting service if you’ve already incorporated it into your marketing strategy?

The benefits of B2B appointment setting services

Free up your sales team

Right now, your sales team is probably trying to do everything in the sales process and they’re too busy to focus on the things they’re good at — making a sale. Lead generation and lead nurturing are taking up too much of their time, especially since they don’t always have the necessary skills for this stage of the sales funnel.

With a B2B appointment setting service, you can take away that huge chunk of work and hand it over to experts in the field. This allows your sales team to focus on selling instead of prospecting. Now your overall sales pipeline will have dedicated teams for each stage and will run more efficiently.

Once the B2B appointment setting service has generated high-quality B2B leads, they are handed over to the sales team who can now work with warm leads ready to make a deal.

Let the experts work

B2B appointment setting services specifically train their teams to convert leads into prospects with scripts and solutions to address pain points and objections. On average, it can take eight cold call attempts to reach a lead, time that the sales team can’t afford to waste, but time that an appointment setter is there for. 

On top of that, 80 percent of leads require a follow-up after a meeting and 44 percent of sales representatives give up after only one follow-up. This means that while your sales team doesn’t have the capacity to follow up with potential leads, an appointment setter does and will because that’s their focus.

B2B appointment setters stay up-to-date on trends and changes in the market so that they’re always adapting and improving their efforts. Doing so enables them to constantly improve lead quality and lead conversion rates.

Generate high-quality B2B leads

Using your company’s existing data, and any data they receive along the way, B2B appointment setters can hone in on your target market, learn what drives them, and send more high-quality leads to your sales team.

B2B appointment setters don’t need to give up after one or two tries because that’s their main focus. They have the time to create detailed personas to understand your target market and make a more efficient sales funnel for you. Based on their interactions with your target market, B2B appointment setters can alter their scripts or suggest changes to your sales pipeline stages that best reflect the needs of your leads.

Optimize your customer relationship management (CRM) platform

Another benefit to B2B appointment setting services is their ability to fill your CRM platform with the information they learn about your leads. By updating lead information in your CRM tool, the insights you receive will highlight how your sales funnel is performing and what you can do to improve. Maintaining accurate information about your leads will also give you insight into how to follow up with them and how you can work with future leads.

Access customized solutions

Because of the knowledge and experience your B2B appointment setter can offer, they’ll implement a customized solution for both your company and your leads. They’ll outline what methods best fit your team, as well as what marketing strategy would best move leads through the pipeline.


Using an appointment setter to generate B2B leads means you won’t need in-house staff or equipment for that purpose. Salaries can be paid to the specialists in your team that focus on sales, but you won’t need to pay multiple salaries worth of money to people who aren’t reaching your lead generation goals. Just outsource it!

Optimize lead nurturing

With an appointment setting service, you have a team dedicated to lead generation and lead nurturing. These are generally long, time-consuming tasks because to nurture a lead, you need to build rapport, develop a strong relationship, and understand their needs and pain points. To do this with dozens or even hundreds of leads is a lot of work for a sales team —but not for B2B appointment setters.

With the proper skills and time, B2B appointment setters make lead nurturing a huge success and produce higher rates of conversion when sent off to the sales team.

Accelerate revenue

Lastly, generate B2B leads with an appointment setting service to accelerate your revenue. While appointment setters collect high-quality leads, your sales team can focus on selling your product or service with leads that are already prepped. This means more closings with more leads that you didn’t have to waste time generating. And that means higher, accelerated revenue.

Linked Strategies can help your company generate B2B leads with appointment setting. We specialize in building and maintaining C-suite business connections. Contact us to improve your marketing strategy now.