Using LinkedIn

I got serious about using LinkedIn several years ago after learning of the “Real Value of LinkedIn” during a course that I was going through that really helped me understand the business case the platform.  The insights about revamping my own profile showed me I needed to really make it top notch with the understanding that people were going to read it and it would be a real reflection on me, … so I either had to do it right or not do it at all.

I went from just having a handful of past friends and business associates connected to me on LinkedIn to now having just over twenty thousand connections with associates and business professionals and people interested in what I teach and do. I can now interact with and contact any of these individuals to expand my own network, source new business deals, get introductions, and much more.

Now there are many people with more than a thousand contacts on LinkedIn that are not able to do anything with those contacts. My strategy, however, is to connect with and expand my network on LinkedIn with people who have read about me, attended a webinar, purchased a product, heard me speak or someone I’ve done business with in some way. Doing this allows me to help my business grow, either directly with their skill set, or with their help through their network.

There are a lot of other reasons why Linkedin is really valuable, so let me share with you 11 reasons you should use LinkedIn for your business:

  • Attract Business Clients
  • Accelerate Go To Market Opportunities
  • Generate New Leads & Fill Pipelines
  • Shorter Sales Cycles
  • Larger Per Deal Purchases
  • Longer Client Lifecycles
  • Get Found, Get Deals
  • Create Inbound Leads Consistently
  • Create a Targeted Tribe/ Online Communities
  • Maintain “Top of Mind Awareness”
  • Establish Cutting Edge Social Strategies

If you can think of any other, feel free to submit them in the comments section here and we will add them to the list.