Titans of industry, corporate leaders and leading executive coaches all agree – business is built on relationships. But due to distance, work, time, technology and more, companies today are more challenged than ever to form the trusted relationships with high-level executive decisionmakers required to grow sales and revenue.
Linked Strategies provides a unique suite of Executive Engagement Managed Services that are proven effective for building the B2B strategic relationships that drive client acquisition, customer retention and lifetime value, and referrals. In fact they are so effective, we guarantee results.
Need to consistently and predictably fill your sales pipelines with prospects that represent real revenue opportunities? We offer proven and scalable methodologies to achieve it – in less time at less cost than trying to do it yourself and with guaranteed results. Learn more >
Looking to boost customer retention, lifetime value, and referrals? Our turnkey, automated, multi-touch messaging and gifting program provides an easy way to deepen relationships with existing clients. Learn more >
Want to make key, high-value people or partners feel recognized, stick around and work harder? Our automated messaging and gifting program provides purposeful attention on them to win their loyalty and motivation. Learn more >
Our mission is to help accelerate growth for conscious and transformational companies who aspire to make the world a better place – through innovative strategies, methodologies, messaging and data technologies that engage and build trusted connections with others in a scalable and predictable way.
Linked Strategies is an Ambassador Member of the Conscious Business Institute. Our management team fully embraces Conscious Business principals and we are trained on the CBI programs and concepts.
Connecting with C-suite executives in today’s business environment takes much more than simple emailing. These individuals constantly receive marketing material and probably screen out more than half of them for various reasons. B2B sales reps must consider finding new ways to stand out and catch...
The lead nurturing process is continuously evolving, so businesses must keep up or risk losing customers. Strategies come and go, and tactics that were effective a few years ago may sometimes fail when you try to implement them. It’s therefore essential to stay aware of...
Creating an opening for your business to build a relationship with another company requires engagement strategies that are often lengthy and complex. Going in with the goal of having a c-suite executive as your primary contact can be intimidating but not impossible. These are often...
B2B business strategies are often more complex and require tighter strategies. Account-based marketing is one of the ways B2B businesses can target their ideal customers and increase their chances of selling. In the past, businesses would broadly target potential customers, including leads that may have...
Building authentic business relationships can be crucial to your business’s success. All businesses must interact with people, vendors, and other company leaders, so it’s essential to know how to develop lasting connections. One of the first steps to establishing a relationship is appointment setting. Growing...
It’s often tempting for businesses to relax when they’ve successfully identified their prospects and established contact with them. You’ve crafted the perfect email marketing strategy, so you’re sure it’s time to sit and let clients come pouring in. It’s not enough to get them to...
Prospecting is a key aspect of B2B lead generation where companies search for business opportunities. It involves contacting prospective clients, customers, buyers, or leads to convert them into customers. The prospecting process is an area of account-based marketing businesses cannot afford to overlook as it...
To successfully conduct b2b sales, you must follow an effective lead generation process. Lead generation is the foundation of a sales funnel as it connects you with your leads that will eventually convert into your potential audience. As per a survey, 15% of marketers measure...
Working with C-level professionals is not as simple as your usual meeting, especially considering their influential personalities, significant budgets and decision-making power. As intimidating as it may sound, remember if you’ve secured an executive meeting with a chief financial officer (CFO) or marketing officer (CMO),...
Most account managers, strategic executives and marketing heads work incessantly to accomplish one task – successfully securing a meeting with a C-level executive for lead acquisition. C-suite execs are in a position where they set the stakes high by making effective business decisions. Moreover, 64%...
According to the National Institute of Mental Health, 73% of people have glossophobia or fear of public speaking. Speaking up during a meeting or conference call is among the top 20 workplace anxieties that trigger most professionals. Some other workplace anxieties include making presentations, asking...
Reaching out to C-level executives can be intimidating, especially when your company is looking for a successful lead acquisition. C-level execs are important and influential people with tight schedules and set priorities, meaning you need to stand out to convince them for interaction or dialogue. ...
Wouldn’t it be great if you didn’t need to invest in lead generation or entertain unqualified leads to find out your target audience? Undoubtedly, that will help increase efficiency and engage only the potential customers. It would also save money, time, and other resources that...
As marketers, you may frequently come across two terms – sales lead and prospect. And most of you often confuse one with the other, but surprisingly sales lead and prospects are two different aspects of marketing and lead generation. Sales leads are the starting point...
The most crucial part of lead generation is lead qualification. Companies and businesses run various marketing campaigns and develop lead nurturing strategies to get high quality leads. But not all leads make it to the decisive part of a sales funnel, meaning not all leads...
Lead generation is a crucial step in marketing that helps identify the target market or customers. It is a simple process that captures and stimulates the interest of their leads through market research, inquiry, or buying behavior. Companies or businesses spend months developing lead generation...
Lead generation is an essential aspect of marketing that helps companies or businesses find potential customers. They analyze people’s demands through their buying behavior and demographical information to find a niche audience for their products or services. However, lead generation alone can’t help companies grow...
There’s that one time-testing period in every business or company when the growth or sales become stagnant. Irrespective of the sales number or customer engagement rate, the company can’t move further. It can happen for different reasons, including less scope for capital expansion, high employee...
When you get the green light from a C-Level executive (‘exec’ for short), you might feel both excitement and nervousness. Executives with C-Level communication status may seem larger-than-life and unreachable. Depending on their title, they may be the face of the company, not to mention...
Lead generation, especially in the B2B space, is a constant challenge for executives such as yourself. You’re presented with a gamut of options from social media content marketing to attending conferences and thought leadership. At Linked Strategies, we have almost ten years of experience in...
Dr. Rachel MK Headley and Meg Manke are the founders of Rose Group International. They help organizations understand their teams through change by providing training, mentorship and personality analysis for both employees and leadership. “If you have a better work life, then you have...
Ted Miller is the founder of Training Mastery. He allows entrepreneurs to double the size of their companies in 12 months. He achieves this by helping small business owners improve their skills. Linked Strategies has been working with Miller for 7 years and in that...
Andrew Cohen is the CEO and Managing Partner of Evoke, New York, a digital transformation company. They are experts in helping companies automate and enhance efficiency—effectively lowering time, money and resource use—through your existing technologies, coming like Seal Team 6 so to speak, and in...
Our tagline at Linked Strategies is – ‘a conscious business accelerator.’ It defines, in the shortest possible way, what we do. At the forefront of our mission is our conscious ethos. We help businesses that share that to accelerate their growth by bringing their message...
Content marketing is consistently seen as one of the sure-fire ways to get leads today. It’s certainly true in some settings, but not in all. Let’s say your target market is c-suite executives in the B2B space, for instance. The fact is, CEO and other...
Of all the ways to get B2B sales leads there are really only a handful that are scalable. Referrals or speaking at conferences are great if you’re a small or midsize business, but if you have ambitions beyond that, you’re going to need to scale...
One thing you should be looking at, as an executive, is marginal gains. They’re a lot like compound interest, the returns they offer in the short term may look small, but over the long term they can lead to exponential growth. Think about leads working...
The world has changed in recent months. What we are living now is the new normal and businesses will have to adapt as a result, but the question is – how will they change? Clearly, there is a much greater need for conscious business practices...
I often speak to executives who want to know about closing deals with senior executives and how it’s different from everyday sales calls with VPs and directors. A good rule of thumb is to try and avoid having a conversation with a cold prospect in...
Avatar Resources is one of our newest clients. They’re a leadership development firm, which Linked Strategies is helping to find B2B, executive leads in their exact target market. You can watch the video of our customer experience interview with founder and CEO Blaine Bartlett above. ...
Theodore Roosevelt once said, “People don’t care how much you know until they know how much you care.“ This is as true for salespeople and for lead generation in the c-suite executive space. Often, there can be too much emphasis on closing deals right away...
In the B2B space, telemarketing can be practically impossible to master at the best of times. Check out our blog on the subject here. The problem, if you’re looking to close big deals, is getting through to an exec with the decision making authority you...
With everything going on in the world right now, there’s a common misconception that it’s a bad time to prospect. It’s not. Lots of companies are leaning in and are perhaps in greater need of your offering than ever. Since we’re in the business of...
When it comes to working through a pipeline, all too often it can mean asking the prospect, are you interested? Yes or no? The problem is, studies have shown that only about 3% of your target market are in a place to buy what you...
At Linked Strategies we work with a huge variety of clients to bring them executive sales leads. From giant companies like Nasdaq to small consultancies. Over the next few weeks we’re sharing some of the ways we’ve helped clients achieve guaranteed numbers of sales leads....
At Linked Strategies we work with a huge variety of clients to bring them executive sales leads. From giant companies like Nasdaq to small consultancies. Over the next few weeks we’re sharing some of the ways we’ve helped clients achieve guaranteed numbers of sales leads....
At Linked Strategies we work with a huge variety of clients to bring them executive sales leads. From giant companies like Nasdaq to small consultancies, as long as they’re in the B2B space, we allow them to connect with the executives they want to do...
Selling to cold executive leads is a quandary that can confound even the most seasoned execs, but is it an art or a science? Well, it’s both. At Linked Strategies, we specialise in generating executive to executive leads, so we know there are certain things...
We’re extremely proud of the elite team of ‘conscientious overachievers’ we’ve assembled at Linked Strategies, so, over the next couple of weeks, we’re showcasing them. Our COO, Debbie Milner, comes from a fintech background. She has degrees in law and the arts and has lived...
Our sales development reps (SDRs) are essential to generating quality leads for our executive clients. When a prospect expresses an interest, our SDRs warm up the lead and nurture them through to a sales meeting. You can read more on that subject here. We spoke...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. From the...
We’re extremely proud of the elite team of ‘conscientious overachievers’ we’ve assembled at Linked Strategies, so, over the next couple of weeks we’re showcasing them. We also asked them what makes the business unique, to give you a sense of who we are and how...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
In the B2B space, what’s your offering to other companies? If you’re selling them toner, you’ll need to speak to the office manager or whoever handles supplies to get leads. But, if you’re selling big ticket products that’s not going to fly. Executive lead generation...
Over the last two weeks we’ve been looking at the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. We’ve now covered all 8, so today we’re going to do a countdown and reveal our number 1 B2B strategy for generating quality...
This week we’re continuing our rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re continuing our rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re continuing our rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
Getting a c-suite exec pinned down to a meeting can be like trying to nail jello to a wall. They just keep slipping away. They’re busy, A-type personalities. They get bombarded with pitches constantly. Getting their attention for long enough to make them aware who...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating executive sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. ...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
Outsource or in-house? It’s an age-old question with no one size fits all answer. Some aspects of business can be done in-house at a reasonable cost and without too much institutional knowledge. Others, that perhaps seem simple to in house on the surface, can turn...
In the B2C (business to customer) space social media is everything. Tweets, sponsored Facebook ads, carefully styled Instagram posts, TikTok – they’re all essential to building a brand and creating buzz. Social media for B2B (business to business) is a different ball game entirely. For...
Having worked with hundreds of C-suite executives from Fortune 500 companies down to custom consulting firms, we’ve discovered that, hands down, the best way to engage executives and get B2B sales leads is through email. If you’re reading this you’re probably a C-suite exec yourself,...
Lead generation is a critical part of building any pipeline, but before we get into this you have to understand that not all leads are created equal. Some are much better quality than others. Take a look at our article on the subject (Not all...
There’s no substitute for a face to face, right? The “road warriors”, the good old boys, would agree. But, right now, we’re in a complex environment where face to face just isn’t possible. What are you doing about lead generation and landing sales calls right...
When it comes to lead generation, you need to know that not all leads are created equal. That makes working out what kind of lead generation is right for you a careful business. Different businesses, different people, have wildly different definitions of what a sales...
Lead generation gets defined in lots of ways. Some companies call data on prospects or a list of email addresses a lead. Others call a sales qualified meeting a lead. The difference between the two definitions is huge. None of them are wrong either –...
‘Content marketing’ has become somewhat of a buzzword/phrase in the world of marketing these days. This inbound marketing practice is remarkably widespread. Just about every company is using some form of content marketing today. But why? And is it really effective? It is widely believed...
Widely considered one of B2C’s most effective lead generation techniques, referral marketing might be on its way to becoming just as effective among enterprise companies. A lot has been written and said about the incredible success Uber, Airbnb, and other B2C brands have achieved through...
Every salesperson – and every company employing them – wants “the Glen Garry leads.” (If you haven’t seen the movie Glen Garry Glen Ross – you need to.) They are fresh leads from genuinely interested prospects with the purchasing authority to make a deal. In...