B2B executives, industry leaders, and executive coaches all agree – business is built on relationships. The issue is that the most valuable relationships can be more difficult to build than ever. Noise, chaos, and unpredictability characterizes much of today’s B2B digital landscape.
Reaching the executives you most want to speak with, and getting them to agree to meet, happens only when you reach them where and how they want to be reached and with a message tailored to speak specifically to them.
Linked Strategies helps B2B companies get the meetings that matter most. Our unique approach combines best-in-class executive copywriting, data strategy and compliance, campaigns that can include industry-specific messaging and ABM, and our own AI-enabled technology with cutting-edge growth strategies and large account sales techniques.
Because of this we can provide more links in the chain of growth and guarantee performance so that our clients can achieve their revenue goals.
Need to consistently and predictably fill your sales pipelines with prospects that represent real revenue growth opportunities. Our data strategies, AI technology, and comprehensive campaign strategy can get you there faster and with guaranteed results.
Getting executives to engage with your message and agree to speak is a tough challenge. We have tested our messaging framework across millions of emails to executives in thousands of organizations and it’s proven to get their attention, build rapport, and inspire them to meet.
Let’s face it. Having tons of meetings that aren’t relevant doesn’t translate into growth. Speaking to your ideal prospects and effectively managing deals does. Our strategies can better enable your sales team to speak effectively with executives and maximize the opportunities in every high value meeting they have.
The world is changing at a breathtaking rate, and we get to decide how we will respond and contribute to the people around us. We recognize that the words we speak, the messages we put out, and the results of the actions we take in the world matter. They matter profoundly.
We help companies grow exponentially by helping to create relationships at the executive level that can alter they way they do business, how they are able to provide for their employees, and the benefit they can provide to their communities for the better. We are in service to that goal.
One way we do this is through our Pay It Forward initiatives which help organizations that are making a positive impact on the world, but may not be able to afford the level of professional services and solutions we provide.
Linked Strategies is also an Ambassador Member of the Conscious Business Institute. Our management team fully embraces Conscious Business principles and we are trained on the CBI programs and concepts.
B2B lead generation companies usually determine the type of lead generation strategy based on the buyer’s journey. This is done by mapping out crucial decisions, actions, and interactions that occur. This allows for the adopted strategies to align with the prospect’s goals while simultaneously aiming...
B2B lead generation services are a set of marketing and sales techniques that help businesses identify, qualify, and nurture leads. As a result, these services are typically provided by B2B lead generation companies. B2B lead generation service providers often tailor their approach to target...
B2B leads B2B leads refer to individuals and/or companies that have shown interest in a business’s offerings but have not yet made a purchase. These leads are often produced through inbound marketing efforts. This includes, for example, website forms, trade shows, webinars, and other events,...
There are a variety of techniques that can be used, however, the most popular ways to generate high-quality B2B leads include: Inbound marketing techniques such as content marketing, search engine optimization, and social media marketing: This allows businesses to attract potential clients through valuable...
B2B lead generation companies are businesses that specialize in identifying, qualifying, and nurturing leads for other businesses. They provide a variety of services to help other businesses find potential clients and generate sales. Some of the services offered include: Market research: These companies conduct market...
B2B (Business-to-Business) lead generation is the process of attracting and nurturing potential clients for products or services targeting other businesses. The recent B2B Lead Generation Services Market Report for 2023 states that the market valued the market size was $1900.34 million in 2021 and predicts...
Face-to-face sales and face-to-face selling matter for B2B companies for the following reasons: Building Relationships: Face-to-face interactions allow salespeople to build relationships with their clients and prospects. In B2B sales, the process is often longer and more complex, and engaging with key decision-makers is crucial to...
C-suite engagement matters for B2B companies as it can have a significant impact on the overall success of the organization. The reasons are as follows: Alignment: Engaging the C-suite helps to ensure that the company’s leadership is aligned and working towards the same goals. Above...
“C-suite engagement” involves executives’ involvement in the decision-making and strategy-setting processes of a company. This type of engagement is crucial as it aligns organizational goals, direction, and leadership efforts to actively achieve company objectives at all levels. C-suite engagement is a critical component of effective...
Business-to-business (B2B) industries have felt the effects of the Covid-19 pandemic and the war in Ukraine. However, in Forester’s (2022) B2B marketing survey, over 50% of companies increased annual revenue by more than 20% in 2021 and spent 6.1% to 9% on marketing. Furthermore, 56% of...
If you were ever curious about B2B Lead Generation, B2B Meeting Setting, or B2B Appointment-Setting, this article is everything you ever needed to know. The following is an outline of the topics we cover from our hundreds of hours of research. If there is a...
The 7 primary reasons B2B lead generation outbound marketing campaigns fail: (Urgent to read if considering outbound) Focused on short-term tactical deals only Obviously, you engage an outbound provider to win deals. But understand that typically only 3% of the market is looking for...
The future of B2B is about more channels, more convenience, and a more personalized customer experience. Your competitors are adopting new strategies to win new clients. It’s time for you to evolve with the competitive landscape. Here are a few tips to reinvent your B2B...
Prospecting to senior executives, vice presidents, and C-suite can help you avoid a lengthy sales cycle. These are the decision-makers who have a final sign-off on the deal. However, it can be hard to pique their interest and get the go-ahead since they have a laser...
Email outreach is a tried-and-true method of reaching B2B customers—93 percent of B2B marketers rely on email. Email marketing may already be part of your outreach strategy. If you feel you’re not running campaigns effectively, the blog will cover five tips to help boost your...
Generating a consistent flow of high-quality leads is necessary for sustainable sales growth. If you’re looking to optimize lead funnel, we’ve prepared a few tips to help you fill and maintain your sales pipeline with prospects that represent real revenue growth opportunities. 1. Strengthen outreach ...
There’s nothing like a new year to set your B2B business up for success by reorganizing and reinventing strategies. This is the time to review last year’s results, set new business goals, and optimize the sales funnel. If you had to scramble at the end...
C-suite executives are hard to access. It, therefore, becomes challenging to consistently fill your sales pipelines with prospects that represent real revenue growth opportunities. When you finally land a meeting, you get limited time to discuss the pitch. If you’re looking to sell a high-value...
Getting success with prospecting may get difficult when you repeat the same old techniques. Sixty-one percent of marketers have already marked lead gen as their biggest challenge. It’s time to give a unique spin to traditional strategies and opt for unconventional ways to ace the...
One of the most trusted ways to win new clients is through referrals and word-of-mouth marketing. Seventy-eight percent of B2B marketers say that referral programs generate good or excellent leads. If you’re looking to leverage referral marketing but worried about its effectiveness, this blog will...
One of the most difficult tasks for the sales team is getting new accounts and setting meetings. If you’re looking for new ways to increase your odds of landing initial meetings, we’ve got you covered. This blog will go over proven tips and tricks for...
Experts suggest cold calling is far from dead when it comes to B2B lead generation—fifty-seven percent of C-suite executives prefer to be contacted by phone. If you plan to include this approach in your sales arsenal but are confused about its effectiveness, we’ve got you...
Sales teams across industries are struggling to tap high-quality leads and sustain engagement. If you truly want to connect with high-intent leads and cultivate trusted executive relationships, it’s time to revamp old-style prospecting strategies, such as cold-calling and email campaigns. If you need to fill...
Having strong brand awareness is a major attraction for new prospects. A professional and well-composed brand speaks to your credibility. So how can you improve your brand to reach high-value clients? This article will cover the significance of brand awareness in securing high-quality leads, along...
At the end of the fourth quarter, many people take time off work and business goes on the back burner. You may lose track of leads while they’re busy with vacations or engaged in budget planning and meeting year-end targets. It, therefore, becomes important at...
Leads today are constantly bombarded with marketing messages. Any business that fails to interact with a prospect immediately they reach out to risks losing them to competitors. This risk also applies to contacting leads as they enter your sales funnel. Many companies also fail to...
Cold leads are a common frustration many businesses experience in B2B lead generation. It’s a shared experience even with highly successful mega companies despite most businesses having incredible sales teams. Cold leads are so common, because, try hard as you may, some prospects simply don’t...
The holidays can be challenging for building business relationships, especially when you’re not in the retail business. Since most B2B businesses will wind down for the holiday season, it’s essential to have a marketing strategy specifically designed for this period. Coming up with an effective...
Building an efficient and healthy business relationship with your partners, clients, and colleagues is essential to a business’s success. Many businesses may not understand how to build an effective strategy for business engagement as it can be complex, especially in highly collaborative environments. It’s vital...
The terms C-suite or C-level executives are standard in the B2B landscape, especially concerning who to target when appointment setting. It can be challenging to approach these executives, so knowing who they are and the best ways to connect with them is essential. There’s no...
B2B data is a significant driver of major business decisions. It allows businesses to take informed actions in everything from marketing strategies to where it’s most profitable to invest or make purchases. Data is vital to B2B lead generation as it helps sales reps create...
When sales teams excel at their lead nurturing strategies, they’re able to make significant gains in profits. Generating high-quality leads is one of the critical keys to success with B2B sales. However, it can be challenging. Understanding how to attract qualified prospects and draw potential...
Mastering B2B appointment setting is crucial to succeeding at connecting and forming relationships with leads. These days, the sales process involves more than identifying leads and closing sales by any means. It consists of playing to the strengths of different sales team members and combining...
Referral marketing is an age-old marketing technique employed by many businesses. Referrals inspire trust and confidence in prospective customers and take little to no expense on the business’s part, which means it has great ROI. Referrals can come from anywhere, customers, thought leaders in your...
Connecting with C-suite executives is a challenge many sales reps and marketers face today. It’s a regular part of the sales process, especially when your business is just connecting with the C-suite’s firm. Therefore, learning how to activate relationships with these high-level executives should be...
Account-based marketing (ABM) combines expertise and efforts of the sales and marketing departments to deliver personalized marketing experiences to high-quality leads. This marketing technique targets only the highest value and best-fit leads. That way, you don’t waste time and resources marketing to prospects who may...
B2B lead generation is no easy task, and it’s only becoming more challenging. Marketers are also on the lookout for new lead-generation marketing strategies. As technology evolves and new techniques are developed, lead generation becomes easier. Many strategies are available, but finding which will drive...
Even the most popular companies today still do a fair amount of marketing to keep up their sales numbers. Many new and traditional forms of marketing serve this purpose. Still, as marketing trends change and more contemporary techniques and regulations are developed, it’s good to...
Going into a meeting with C-suite executives often leads to frayed nerves. Presenting your case as an internal staff or B2B salesperson needs to be done with data backed by research. You never know what direction the meeting will take, even if you’ve prepared a...
Fail to prepare for an executive meeting, and the conversation will end within five minutes if you’re lucky. Time is of the essence when speaking with C-suite executives. If you want to make the most of it, you’ll need a well-structured agenda and a well-prepared...
Over the past few years, with the rise of automated technology and the temptation to make software do everything, the human element of sales has faltered. But sales is a personal concept. That’s why relationship marketing is key to retaining existing leads and building lasting...
Lead prospecting C-suite executives require a unique strategy. There are specific tactics you need to lock in that will connect you with quality C-suite leads and nurture them through the sales funnel. If you haven’t had success selling to C-suite executives yet, you will now....
Account-Based Marketing (ABM) has been successfully implemented as part of many B2B lead generation campaigns. What is it about ABM that works so well with B2B campaigns? This article will explore why ABM captures high-quality B2B leads best. ABM and B2B lead generation: a symbiotic...
When C-suite executives are bombarded with 100 emails per day, how can your business stand out and improve your lead nurturing strategies? Corporate gifting might be the answer. What impact does it have? Does it help with C-level communication? 4 Reasons to Add Corporate Gifting...
B2B appointment setting services can help alleviate many pain points that sales and marketing teams are all too familiar with. However, some companies don’t realize these services exist. Some companies are trying to do everything on their own and they aren’t reaching the revenue and...
Connecting with C-suite executives in today’s business environment takes much more than simple emailing. These individuals constantly receive marketing material and probably screen out more than half of them for various reasons. B2B sales reps must consider finding new ways to stand out and catch...
The lead nurturing process is continuously evolving, so businesses must keep up or risk losing customers. Strategies come and go, and tactics that were effective a few years ago may sometimes fail when you try to implement them. It’s therefore essential to stay aware of...
Creating an opening for your business to build a relationship with another company requires engagement strategies that are often lengthy and complex. Going in with the goal of having a c-suite executive as your primary contact can be intimidating but not impossible. These are often...
B2B business strategies are often more complex and require tighter strategies. Account-based marketing is one of the ways B2B businesses can target their ideal customers and increase their chances of selling. In the past, businesses would broadly target potential customers, including leads that may have...
Building authentic business relationships can be crucial to your business’s success. All businesses must interact with people, vendors, and other company leaders, so it’s essential to know how to develop lasting connections. One of the first steps to establishing a relationship is appointment setting. Growing...
It’s often tempting for businesses to relax when they’ve successfully identified their prospects and established contact with them. You’ve crafted the perfect email marketing strategy, so you’re sure it’s time to sit and let clients come pouring in. It’s not enough to get them to...
Prospecting is a key aspect of B2B lead generation where companies search for business opportunities. It involves contacting prospective clients, customers, buyers, or leads to convert them into customers. The prospecting process is an area of account-based marketing businesses cannot afford to overlook as it...
To successfully conduct b2b sales, you must follow an effective lead generation process. Lead generation is the foundation of a sales funnel as it connects you with your leads that will eventually convert into your potential audience. As per a survey, 15% of marketers measure...
Working with C-level professionals is not as simple as your usual meeting, especially considering their influential personalities, significant budgets and decision-making power. As intimidating as it may sound, remember if you’ve secured an executive meeting with a chief financial officer (CFO) or marketing officer (CMO),...
Most account managers, strategic executives and marketing heads work incessantly to accomplish one task – successfully securing a meeting with a C-level executive for lead acquisition. C-suite execs are in a position where they set the stakes high by making effective business decisions. Moreover, 64%...
According to the National Institute of Mental Health, 73% of people have glossophobia or fear of public speaking. Speaking up during a meeting or conference call is among the top 20 workplace anxieties that trigger most professionals. Some other workplace anxieties include making presentations, asking...
Reaching out to C-level executives can be intimidating, especially when your company is looking for a successful lead acquisition. C-level execs are important and influential people with tight schedules and set priorities, meaning you need to stand out to convince them for interaction or dialogue. ...
Wouldn’t it be great if you didn’t need to invest in lead generation or entertain unqualified leads to find out your target audience? Undoubtedly, that will help increase efficiency and engage only the potential customers. It would also save money, time, and other resources that...
As marketers, you may frequently come across two terms – sales lead and prospect. And most of you often confuse one with the other, but surprisingly sales lead and prospects are two different aspects of marketing and lead generation. Sales leads are the starting point...
The most crucial part of lead generation is lead qualification. Companies and businesses run various marketing campaigns and develop lead nurturing strategies to get high quality leads. But not all leads make it to the decisive part of a sales funnel, meaning not all leads...
Lead generation is a crucial step in marketing that helps identify the target market or customers. It is a simple process that captures and stimulates the interest of their leads through market research, inquiry, or buying behavior. Companies or businesses spend months developing lead generation...
Lead generation is an essential aspect of marketing that helps companies or businesses find potential customers. They analyze people’s demands through their buying behavior and demographical information to find a niche audience for their products or services. However, lead generation alone can’t help companies grow...
There’s that one time-testing period in every business or company when the growth or sales become stagnant. Irrespective of the sales number or customer engagement rate, the company can’t move further. It can happen for different reasons, including less scope for capital expansion, high employee...
When you get the green light from a C-Level executive (‘exec’ for short), you might feel both excitement and nervousness. Executives with C-Level communication status may seem larger-than-life and unreachable. Depending on their title, they may be the face of the company, not to mention...
Lead generation, especially in the B2B space, is a constant challenge for executives such as yourself. You’re presented with a gamut of options from social media content marketing to attending conferences and thought leadership. At Linked Strategies, we have almost ten years of experience in...
Dr. Rachel MK Headley and Meg Manke are the founders of Rose Group International. They help organizations understand their teams through change by providing training, mentorship and personality analysis for both employees and leadership. “If you have a better work life, then you have...
Ted Miller is the founder of Training Mastery. He allows entrepreneurs to double the size of their companies in 12 months. He achieves this by helping small business owners improve their skills. Linked Strategies has been working with Miller for 7 years and in that...
Andrew Cohen is the CEO and Managing Partner of Evoke, New York, a digital transformation company. They are experts in helping companies automate and enhance efficiency—effectively lowering time, money and resource use—through your existing technologies, coming like Seal Team 6 so to speak, and in...
Our tagline at Linked Strategies is – ‘a conscious business accelerator.’ It defines, in the shortest possible way, what we do. At the forefront of our mission is our conscious ethos. We help businesses that share that to accelerate their growth by bringing their message...
Content marketing is consistently seen as one of the sure-fire ways to get leads today. It’s certainly true in some settings, but not in all. Let’s say your target market is c-suite executives in the B2B space, for instance. The fact is, CEO and other...
Of all the ways to get B2B sales leads there are really only a handful that are scalable. Referrals or speaking at conferences are great if you’re a small or midsize business, but if you have ambitions beyond that, you’re going to need to scale...
One thing you should be looking at, as an executive, is marginal gains. They’re a lot like compound interest, the returns they offer in the short term may look small, but over the long term they can lead to exponential growth. Think about leads working...
The world has changed in recent months. What we are living now is the new normal and businesses will have to adapt as a result, but the question is – how will they change? Clearly, there is a much greater need for conscious business practices...
I often speak to executives who want to know about closing deals with senior executives and how it’s different from everyday sales calls with VPs and directors. A good rule of thumb is to try and avoid having a conversation with a cold prospect in...
Avatar Resources is one of our newest clients. They’re a leadership development firm, which Linked Strategies is helping to find B2B, executive leads in their exact target market. You can watch the video of our customer experience interview with founder and CEO Blaine Bartlett above. ...
Theodore Roosevelt once said, “People don’t care how much you know until they know how much you care.“ This is as true for salespeople and for lead generation in the c-suite executive space. Often, there can be too much emphasis on closing deals right away...
In the B2B space, telemarketing can be practically impossible to master at the best of times. Check out our blog on the subject here. The problem, if you’re looking to close big deals, is getting through to an exec with the decision making authority you...
With everything going on in the world right now, there’s a common misconception that it’s a bad time to prospect. It’s not. Lots of companies are leaning in and are perhaps in greater need of your offering than ever. Since we’re in the business of...
When it comes to working through a pipeline, all too often it can mean asking the prospect, are you interested? Yes or no? The problem is, studies have shown that only about 3% of your target market are in a place to buy what you...
At Linked Strategies we work with a huge variety of clients to bring them executive sales leads. From giant companies like Nasdaq to small consultancies. Over the next few weeks we’re sharing some of the ways we’ve helped clients achieve guaranteed numbers of sales leads....
At Linked Strategies we work with a huge variety of clients to bring them executive sales leads. From giant companies like Nasdaq to small consultancies. Over the next few weeks we’re sharing some of the ways we’ve helped clients achieve guaranteed numbers of sales leads....
At Linked Strategies we work with a huge variety of clients to bring them executive sales leads. From giant companies like Nasdaq to small consultancies, as long as they’re in the B2B space, we allow them to connect with the executives they want to do...
Selling to cold executive leads is a quandary that can confound even the most seasoned execs, but is it an art or a science? Well, it’s both. At Linked Strategies, we specialise in generating executive to executive leads, so we know there are certain things...
Our sales development reps (SDRs) are essential to generating quality leads for our executive clients. When a prospect expresses an interest, our SDRs warm up the lead and nurture them through to a sales meeting. You can read more on that subject here. We spoke...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. From the...
We’re extremely proud of the elite team of ‘conscientious overachievers’ we’ve assembled at Linked Strategies, so, over the next couple of weeks we’re showcasing them. We also asked them what makes the business unique, to give you a sense of who we are and how...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
Our business is about forming genuine, long term bonds between our clients and the executives they want to to do businesses with. For us, that starts at home. We couldn’t build connections between execs without the bonds we’ve built amongst our in-house team. Where most...
In the B2B space, what’s your offering to other companies? If you’re selling them toner, you’ll need to speak to the office manager or whoever handles supplies to get leads. But, if you’re selling big ticket products that’s not going to fly. Executive lead generation...
Over the last two weeks we’ve been looking at the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. We’ve now covered all 8, so today we’re going to do a countdown and reveal our number 1 B2B strategy for generating quality...
This week we’re continuing our rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re continuing our rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re continuing our rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
Getting a c-suite exec pinned down to a meeting can be like trying to nail jello to a wall. They just keep slipping away. They’re busy, A-type personalities. They get bombarded with pitches constantly. Getting their attention for long enough to make them aware who...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating executive sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. ...
This week we’re starting a rundown of the top 6 (and 2 worst) B2B marketing strategies for generating sales leads. When we’ve covered all eight strategies we’ll reveal which have proven to be the best in order of effectiveness and which ones, well, haven’t. We’ve...
Outsource or in-house? It’s an age-old question with no one size fits all answer. Some aspects of business can be done in-house at a reasonable cost and without too much institutional knowledge. Others, that perhaps seem simple to in house on the surface, can turn...
In the B2C (business to customer) space social media is everything. Tweets, sponsored Facebook ads, carefully styled Instagram posts, TikTok – they’re all essential to building a brand and creating buzz. Social media for B2B (business to business) is a different ball game entirely. For...
Having worked with hundreds of C-suite executives from Fortune 500 companies down to custom consulting firms, we’ve discovered that, hands down, the best way to engage executives and get B2B sales leads is through email. If you’re reading this you’re probably a C-suite exec yourself,...
Lead generation is a critical part of building any pipeline, but before we get into this you have to understand that not all leads are created equal. Some are much better quality than others. Take a look at our article on the subject (Not all...
There’s no substitute for a face to face, right? The “road warriors”, the good old boys, would agree. But, right now, we’re in a complex environment where face to face just isn’t possible. What are you doing about lead generation and landing sales calls right...
When it comes to lead generation, you need to know that not all leads are created equal. That makes working out what kind of lead generation is right for you a careful business. Different businesses, different people, have wildly different definitions of what a sales...
Lead generation gets defined in lots of ways. Some companies call data on prospects or a list of email addresses a lead. Others call a sales qualified meeting a lead. The difference between the two definitions is huge. None of them are wrong either –...
‘Content marketing’ has become somewhat of a buzzword/phrase in the world of marketing these days. This inbound marketing practice is remarkably widespread. Just about every company is using some form of content marketing today. But why? And is it really effective? It is widely believed...
Widely considered one of B2C’s most effective lead generation techniques, referral marketing might be on its way to becoming just as effective among enterprise companies. A lot has been written and said about the incredible success Uber, Airbnb, and other B2C brands have achieved through...
Every salesperson – and every company employing them – wants “the Glen Garry leads.” (If you haven’t seen the movie Glen Garry Glen Ross – you need to.) They are fresh leads from genuinely interested prospects with the purchasing authority to make a deal. In...