LinkedIn is an amazing tool and it has many uses! If you are already heavily involved in LinkedIn, this is not new news for you, but what you may not know is how you can use the platform for maintaining top of mind awareness with your market. Without some guidance, this can be challenging to figure out! Now here’s how LinkedIn can help you to create consistent Top of Mind Awareness.
First, let me share a few benefits of creating a Top of Mind Awareness with your market.
1.) Larger transaction deals
2.) Shorter life cycles for the sales process and;
3.) Longer customer relationships
The following are a few simple Tips you can use to maintain Top of Mind Awareness consistently.
1.) Create a Group on LinkedIn
I own several LinkedIn groups such as, Linked Strategies, my Qualified Investors Group, LinkUp: The National Networking Group, and many more.
The reason I do this (starting LinkedIn Groups) is to create Top of Mind Awareness with different segments and specific types of people.
Do the same thing for yourself; create a group designed for a specific target market. By doing this effectively you’re going to create a great deal of influence for yourself and/or your company which will in turn lead to virtual Trust and Credibility with your market allowing for continually top of mind awareness through the communication channels that your group provides.
2.) Post Status Updates
Posting status updates is also another way to create Top of Mind Awareness. Your status update feeds to your entire network, so there are two things that you might consider doing:
a.) Increase the size of your network so that the status feeds will be distributed to more people
b.) Second is to continually create status updates. People will likely click to view your status updates if they see it in their homepage consistently, thus creating more Top of Mind Awareness through consistent distribution.
So these are some simple tips of what you can do on LinkedIn to improve Top of Mind Awareness with your Network, with your specific connections, and with your targeted markets.
Do you have any suggestions as to what else you can do on LinkedIn to create Top of Mind Awareness with your network? If so, please share in the comments below.