LinkedIn is Where the Influences ARE!

Here are some of the Statistical Highlights on LinkedIn that you really need to know for your business.

Average Age: 41

Household Income: $109,703

Male: 64%

Household Income $100k+ 53.5%

Own Smartphone/PDA: 34%

College Grad/Post Grad: 80.1%

Business Decision Maker: 49%

EVP/SVP/VP: 6.5%

24% Have a Portfolio Value of $250k+

Job Titles:

  • C-Level Executives 7.8%
  • EVP/SVP 6.5%
  • Senior Management 16%
  • Middle Management 18%

50% Are Business Decision Makers in Their Companies

Here is the slide show:

For more details about these statistics, you can access the slideshow for free on my profile.

For other added value on LinkedIn, join our Linked Strategies Group.

About the author

Nate Kievman

Nathan Kievman is a highly sought after Digital Strategist, bringing a no nonsense business approach to digital and social strategies. His company, Linked Strategies is a consulting firm that specializes in measurable LinkedIn Client & Talent Acquisition Campaigns, helping companies from around the world find the fastest path to their target market today through services, training and technologies. Having helped his clients generate more than $100 million in new deals through LinkedIn, his company specializes in using LinkedIn and Socially Verified Email strategies to deliver their clients a steady stream of highly targeted and pre-qualified appointments with top executives, CEOs, VPs, thought leaders and other key decision makers who are typically hard to reach. Serving more than 250 clients over the past several years, Linked Strategies has helped its clients generate thousands of inbound appointments with entrepreneurs, business owners, and executives from startups to large companies such as Sony, Adobe, JP Morgan Chase, Bank of America, Apple, Ogilvy, SAP, Cicso, HP, LinkedIn, Verizon, Facebook, The Bill and Melinda Gates Foundation and thousands of others. The bottom line… Linked Strategies provides you access to either a highly targeted few, or up to thousands of new prospects, high caliber talent, investor relationships or media opportunities in as little as 30 to 60 days, guaranteed. For a free assessment and Target Market Analysis to determine if working together would be a fit, contact us at


16 Responses to “LinkedIn Stats: Why You MUST Master LinkedIn”

  • Excuse this but I have an elementary question--everyone I know is on LinkedIn, many of us are unemployed professionals...I don't know one single one of my friends who found a job because of LinkedIn..Perhaps we don't know how to use it or don't pay to use is baffling. Those who found jobs found them through the usual channels..Please enligten me...

  • Bravo on obtaining these stats! Social Media an SEO have over the past two years begun to change nearly every businesses approach to marketing. I have watched many salespeople marvel at the why it has impacted their efforts both good and bad. It is a phenomenon many clients and business associates have remarked upon, but never before had I seen such numbers, especially as pertains to business execs. I was glad to attend your LinkedIn Power Users Strategies webinar as well. Keep up the good work.

  • Vail Brown says:

    Monique, It is important to remember LinkedIn is one of many tools in the job search process. Used correctly, LinkedIn can become a very helpful source for leads and connections. But, like any sales process you must take the leads and WORK them into prospects and firm offers. It takes time to build and work a network. Here is how I view the right way to use LinkedIn: 1. Build an exceptional profile that will create interest. Communicate clearly what position you are seeking. Join lots of groups in your area and profession. 2. Link with as many persons as possible that have some chance of advancing your search. DON'T open network. 3. Have a plan. Use the LinkedIn connections to zero in on companies and positions of interest. Work your network up to one position higher than the position you are seeking (if you are looking for a VP position then network with EVP, SVP, and C-level persons whenever possible). 4. Do favors for others (introductions, recommendations, etc). 5. Use your LinkedIn connections to create meeting opportunities (breakfast, lunch, etc). This is where the action is at. Simply connecting on LinkedIn is not going to get any results. 6. Stay focused!! The mission is not to become a network master, but rather to build a network for a specific purpose (finding a job). I don't go to LinkedIn networking meetings, but I do go to many professional and business meetings, then use LinkedIn to connect with people I met at the meeting. Finally, this is a VERY tough job market. I know hundreds of persons looking for work and very few are landing jobs, there are some, but the percentage is small. Also, remember 80% of all upper management positions are never posted. The only way to find the hidden jobs is through networking. LinkedIn is a great tool to expand your network and hopefully stumble across an unadvertised position. Entry and staff level positions are posted, so use traditional searches, then use LinkedIn to do research and possibly connect with someone who can help get you the job. Hope this is of some help. LinkedIn won't find anyone a job, but can help increase the odds, especially for upper management positions.

  • This is the info I was looking for! Where did you get this data?

  • Joe Corno says:

    I found my most recent job through Linked In. I utilized a recruiter who I connected with. I needed to assertively attack and continually communicate to eventually obtain the job. Use all available to you. Photo, connections, and advice from everywhere to exceptionally shine for the job. When you secure an interview, bring a Power Point iof your experience, value assets, attributes, and benefits, that you bring to the position. The interview is a palce to present and promote yourself so utilize media in this environment as well. How many others would present themselves in a Power Point presentation at the interview?

  • These are excellent statistics to know. Being a search marketer, and a professional being well connected among people on, I am very much impressed to read this great article. I have come across most of the things mentioned in this article in my own experience as a search marketer. I myself has been connected with big players like CEO’s, COO’s, and Marketing/Business heads of global giants, and I have come across some big names in the search marketing industry, got connected with them, I am in touch with them till date. It’s a great place to market you product/services (as per my experience) among the people who are looking out for it. Instead of opting for someone else product/services they like to get it done from you, since they know you well online and are connected with you (the real power of social networking) and the things get sorted out or a deal gets finalized in a fraction of second as you will be directly dealing with the decision makers of a firm. I dint had the exact statistics which is mentioned in this article though I have experienced it. Good job done. Keep up the good work. My best wishes to the author of this very particular article.

  • Mike Bray says:

    Thanks for the stats, I assume this came directly from LinkedIN . Can you tell me where I can personaly pull this info?

  • nate says:

    Mike, good question. It's actually quite hard to find, but here you go: Nate

  • Thanks for the hard work putting this together! I have noticed that Linkedin is a great resource as we are preparing for our summer Jet Ski freestyle tour, which we need sponsors and partners to make happen.

  • Don Barkman says:

    So much for statistics. So what? It only matters if LinkedIn either gives you something you want or helps others receive something they need. LinkedIn is a nice place to trade viewpoints and ask for advice. Beyond that it seems crowded with hype for job interview techniques, fake questions to lure prospects, and other useless stuff. I scroll down the feeds I get and dump them, often without clicking anything. The only people hyping social media as a wonderful marketplace are the people selling their social media services. Not so? Then post on the LinkedIn comments section the dollar value of business you got directly from LinkedIn. That will tell the tale. By the way, do you have the Facebook bug yet? It is coming in an email to you soon and it will look like it came from one of your friends on Facebook. Ain't social media wonderful?

  • nate says:

    Don, Lack of success on Social Media doesn't mean the vehicle is a poor platform or that it is an unlikely place to generate quality business. Rather, it may mean you are missing one of the three major components to creating successful (and profitable) social media campaigns. 1. Quality Content 2. Effective Distribution Destinations (ie LinkedIn Group) 3. Trust & Credibility If any of these are missing from anyones campaign in the social space, it will fail... period end of story. So for all those nay sayers out there, I challenge them to measure their success against these 3 categories. I say this with great confidence because our clients follow this model with our strategies and they do more often than not generate a profit. They have attracted top fortune 1000 companies, earned 27,000 in 7 hours of real time marketing efforts, earned 250,000 over the course of 12 months, grew communities to 8,500 members in 11 days and so many more. Hope this helps. Nate

  • I just want to say that it's nice with all the statistics on your blog. Can you inform the percentage of LinkedIn users that are paying for their profile / how many are having only a free profile? Krgds, John

  • Kris says:

    I found a job because of LinkedIn - thanks LinkedIn

  • Love your blog. After reading hundreds, I think your is the best.

  • Cyndee says:

    I think LinkedIn is great and is very powerful. However, I just recently noticed that the statistics shown regarding my personal LinkedIn network vary several times daily by over 300%. I contacted LinkedIn to help me solve the mystery, but have gotten nowhere for over a month. I did an internet search and found that my situation is not unique (unlike what LinkedIn told me). People are suspecting that these numbers are bogus, which makes me question the professionalism of LinkedIn. I find this distressing because LinkedIn is such a great professional networking tool. If this gets out, I am afraid that LinkedIn will go by the wayside and we will only be left with Facebook etc, which is not a tool I would like to use for networking in a business setting.

  • Donald James says:

    I definitely see the power in LinkedIn. Despite that, I'd be interested in seeing the comparisons of LinkedIn to Facebook and Twitter instead of comparing LinkedIn's users to Wall Street Journal, Forbes, and Business Week.