I got serious about using LinkedIn several years ago after learning of the “Real Value of LinkedIn” during a course that I was going through that really helped me understand the business case the platform. The insights about revamping my own profile showed me I needed to really make it top notch with the understanding that people were going to read it and it would be a real reflection on me, … so I either had to do it right or not do it at all.
I went from just having a handful of past friends and business associates connected to me on LinkedIn to now having just over twenty thousand connections with associates and business professionals and people interested in what I teach and do. I can now interact with and contact any of these individuals to expand my own network, source new business deals, get introductions, and much more.
Now there are many people with more than a thousand contacts on LinkedIn that are not able to do anything with those contacts. My strategy, however, is to connect with and expand my network on LinkedIn with people who have read about me, attended a webinar, purchased a product, heard me speak or someone I’ve done business with in some way. Doing this allows me to help my business grow, either directly with their skill set, or with their help through their network.
There are a lot of other reasons why Linkedin is really valuable, so let me share with you 11 reasons you should use LinkedIn for your business:
If you can think of any other, feel free to submit them in the comments section here and we will add them to the list.
Nathan Kievman is a highly sought after Digital Strategist, bringing a no nonsense business approach to digital and social strategies. His company, Linked Strategies is a consulting firm that specializes in measurable LinkedIn Client & Talent Acquisition Campaigns, helping companies from around the world find the fastest path to their target market today through services, training and technologies.
Having helped his clients generate more than $100 million in new deals through LinkedIn, his company specializes in using LinkedIn and Socially Verified Email strategies to deliver their clients a steady stream of highly targeted and pre-qualified appointments with top executives, CEOs, VPs, thought leaders and other key decision makers who are typically hard to reach.
Serving more than 250 clients over the past several years, Linked Strategies has helped its clients generate thousands of inbound appointments with entrepreneurs, business owners, and executives from startups to large companies such as Sony, Adobe, JP Morgan Chase, Bank of America, Apple, Ogilvy, SAP, Cicso, HP, LinkedIn, Verizon, Facebook, The Bill and Melinda Gates Foundation and thousands of others.
The bottom line… Linked Strategies provides you access to either a highly targeted few, or up to thousands of new prospects, high caliber talent, investor relationships or media opportunities in as little as 30 to 60 days, guaranteed.
For a free assessment and Target Market Analysis to determine if working together would be a fit, contact us at firstname.lastname@example.org.